At Founder ETFs, we invest in Founder-Led Companies— the rare breed where the original visionary still serves as a chief officer, managing the business day to day. We believe these are relentless builders, disruptors, and bold risk-takers who live and breathe their mission. We focus on Founder-Led Firms, where visionary leaders like Founder CEOsand other Founder Chiefs build and sustain innovative enterprises. Discover our flagship product: FFF, also known as FFF ETF. We curate portfolios that put Founders Working For You every day. Explore Founder Funds and the Founder 100 ETF, designed for those seeking exposure to long-term secular growth stories led by Innovators and Pioneers. In some ways our flagship fund is an Innovators ETF, reflecting popular themes like AI, and in other ways it is a Pioneers ETF, reflecting new ideas.

We believe Founder-Led firms tend to grow faster, innovate more, and scale aggressively — with higher R&D, more patents, and venture-style agility. They challenge giants and compound value over decades. Our Founder Factor strategy is not about market timing. It’s consistent exposure to secular growth, backed by data and quarterly rebalancing.