Welcome to Founder ETFs: 100 Founders Working For You!
Visionary Leaders. Long-Term Growth. Imagine a portfolio powered by brilliant minds, one that may include companies such as NVIDIA, Meta, Tesla, Oracle, Palantir, Salesforce, Blackstone, Arista, AppLovin, Capital One, Palo Alto Networks, CrowdStrike, Prologis, ICE, Robinhood, DoorDash, Roblox, Coinbase, Regeneron, and more.
At Founder ETFs, we invest in Founder-Led Companies — the rare breed where the original visionary still serves as a chief officer, managing the business day to day. These are relentless builders, disruptors, and bold risk-takers who live and breathe their mission. We focus on Founder-Led Firms, where visionary leaders like Founder CEOs and other Founder Chiefs build and sustain innovative enterprises. Discover our flagship product: FFF, also known as FFF ETF. We curate portfolios that put Founders Working For You every day. Explore Founder Funds and the Founder 100 ETF, designed for those seeking exposure to long-term secular growth stories led by Innovators and Pioneers. In some ways our flagship fund is an Innovators ETF, reflecting popular themes like AI, and in other ways it is a Pioneers ETF, reflecting new ideas.
We believe Founder-Led firms tend to grow faster, innovate more, and scale aggressively — with higher R&D, more patents, and venture-style agility. They challenge giants and compound value over decades. Our Founder Factor1 strategy is not about market timing. It’s consistent exposure to secular growth, backed by data and quarterly rebalancing.
This information is for informational purposes only and does not constitute an offer to sell, solicitation to buy, investment advice, or a recommendation for Founder ETFs. Investments involve significant risks, including loss of principal, with values fluctuating due to market conditions, company events, and focus on founder-led companies (higher growth potential but risks like management dependency, innovation failures, sector concentration, and volatility). Suitable only for long-term investors (5+ years); not for short horizons or low risk tolerance. No guarantee of outperformance; past performance does not predict future results. Holdings/weights may vary due to active management, quarterly rebalancing, and market conditions. Shares are not bank deposits/obligations, not FDIC-insured, and may lose value. Trade at market prices (premium/discount to NAV); bid-ask spreads/trading costs apply. Daily holdings, NAV, price, premium/discount, and 30-day median bid-ask spread available here or via broker. Future products referenced (e.g., Wilshire’s Founders Indices, Founder Coins) are exploratory, subject to approval. Read prospectus/SAI carefully for objectives, risks, charges, expenses—obtain free via www.FounderETFs.com. Content approved per FINRA Rule 2210; firm info at finra.org/brokercheck. Distributed by Vigilant Distributors LLC.
1 The Adviser defines a “Founder” as a person who has profound influence on a company’s identity and trajectory from its nascent stages; this includes one or more individuals who conceptualize a new business and bring it into commercial operation as well as those who take over an existing idea or early-stage company and propel it to significant success and scale. The Adviser defines a “Founder-Led Company” as a business managed by a “Founder Chief,” defined as a Founder serving as a Chief officer, most often as Chief Executive Officer (CEO), Chief Technology Officer (CTO), Chief Scientific Officer (CSO), or Chief Medical Officer (CMO). The Adviser defines the “Founder Factor” as investing in companies based on their Founder-Led status.